How O’Neill improve their sustainability even further

user Prime AI

Globally known fashion brand O’Neill have taken innovative steps to improve the environment by partnering with Prime AI.

With sustainability at the forefront of what O’Neill stands for, using artificial intelligence to significantly reduce product returns and exchanges from their customers, is a key pillar to their environmental Ocean Mission.

“We live by Jack O’Neill’s words: The ocean is alive and we’ve got to take care of it. It is O’Neill’s commitment to protect the oceans for generations to come.”

O’Neill have made huge and impressive achievements to help clean up our beaches and oceans and have recycled almost 6 million plastic bottles! These bottles are then cleaned and woven into some of their designs.


More and more people are opting to shop online for ease and convenience. It has almost become the new norm to only shop virtually, even more so since recent global events have occurred. With more retailers offering free delivery and returns as standard, this allows customers to order multiple items in multiple sizes, returning unwanted items as part of the normal shopping experience.

Clearly, many customers have difficulty in finding the right size. A simple size chart graphic isn’t going to be accurate enough for each individual and should only be used as a guideline, as garments can vary in sizes from brand to brand.

Size charts can either be too simplistic, with a view of one size fits all, or unnecessarily complex with too much information and requesting the customer to measure every inch of themselves to hopefully find a close enough match on the chart.

The fact is, we live in a much faster paced way of life now, where people in general don’t want to waste time and would much rather just click a few buttons.

It is obviously frustrating and incredibly inconvenient for the customer to go through the rigmarole of having to return garments. It also contributes to environmentally damaging carbon emissions. Not to mention the wasted time and cost involved, not just for the customer, but for the businesses as well.

Prime AI uses proprietary artificial intelligence to determine the best size or fit for customers by matching customer’s biometrics to every SKU specifications in real time. It is the only provider to develop sizing models down to SKU level, even when no garment specifications are available from the retailer. The technology gains knowledge from sales and returns data. Every refund contributes towards a better shopping experience and product assortment.

To find your size, simply input height, weight, and fit preferences. It takes no time at all, and most importantly, it makes online shopping more environmentally friendly. Something everyone is now embracing for a better future.

Request a demo now or contact us to find out more!