Men’s Formal Shirts, get size and fit right the first time

user PRIME AI


For any shirt retailer, one of the main challenges is to advise their customers which fit to buy to best suit their body type. Formal shirts, specifically for men, come in a plethora of choice amongst style and fit to cater for varying body shapes – from super slim and contemporary fits to classic cuts. Using Prime AI’s sizing recommendation widget on retailers' websites, customers can shop anytime, anywhere and find the size that fits much faster than measuring themselves.

Mens shirts size and fit recommendation

Prime AI’s technology, powered by proprietary Artificial Intelligence and Machine Learning, matches individual customers' biometrics to garment SKU specifications to provide high accuracy size recommendations for Men’s and Women’s Shirts.


It may seem simple enough to measure your neck, sleeves, chest, shoulders and waist, but it isn’t always straight forward without the right help or equipment. For example, you should really only use a tailor's soft measuring tape when taking body measurements. If you don’t have a soft measuring tape to hand, you can use a piece of string and measure it with a household tape measure. It is also much easier to have someone measure your body for you to get a more accurate result. This process isn’t convenient and not always easy without time and assistance.

Prime AI’s technology, powered by proprietary Artificial Intelligence and Machine Learning, matches individual customers' biometrics to garment SKU specifications to provide high accuracy size recommendations for Men’s and Women’s Shirts. Some of our clients have tried many other solutions on the market, but have come to the conclusion that Prime AI’s unique technology is the only one that provides high accuracy in both size and shirt fit recommendations. In addition to recommending sizes and fits, Prime AI’s technology simultaneously understands and makes recommendations for sleeve length, garment length for tall/short people, and neck size for those who are intending to wear a tie with their shirt. All these parameters influence what fit is right for the customer.

There is a lot to consider when sizing a shirt. You have to combine the collar size, sleeve length, chest, shoulders and waist measurements. It is therefore normal for the customer services department to face many enquiries about sizing, with many customers wanting to make sure of their size before completing their purchase. Prime AI works closely with retailers using a technology that understands differences in every SKU. As a result, our clients see less enquiries to the customer services department, higher conversion rate and less refunds and returns. Every aspect of our tool can be fine-tuned and adapted to each individual retailer and every category, making Prime AI’s size and fit finder the most accurate on the market.

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