Fashion ecommerce glossary

Welcome to Prime AI Glossary
Please find below useful definitions for terms used in Fashion E-Commerce.



A B C D E F G H I J K L M N O P Q R S T U V W X Y Z



A

AOV – Average Order Value

AOV stands for Average Order Value. In other words, the Average Spend per Customer per Order. Learn more

A/B testing

A/B testing, also known as split testing or bucket testing, is a method of comparing two versions of an online feature against each other to determine which one performs better.

AI

AI stands for Artificial Intelligence and is an area of computer science that focusses on the creation of intelligent processes.



B

Bounce Rate

Percentage of visitors to a particular website who navigate away from the site after viewing only one page.



C

Sales Conversion Rate

Number of item sold compared to the number of product page description visits.



K

KPI

Key performance indicator. In other words an indicator that allows to measure how successful activity is/was.



N

Neural Network

Neural networks are a set of convolutional algorithms, modeled loosely after the human brain, that are designed to recognize patterns.



R

ROAS

Revenue on ad spend is a key performance indicator in digital marketing.



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