Case Study

How luxury retailer reduces refunds

In the competitive luxury menswear business, keeping customers satisfied is a top priority. One of the biggest challenges suit's retailers face is helping shoppers get their size right when purchasing online. In this case study, we explore how luxury suits retailer, Aristocracy London, successfully implemented Prime AI custom build size finder solution on their WooCommerce eCommerce to reduce refunds and improve customer satisfaction.






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The Challenge

As with most suit retailers, Aristocracy London customers were experiencing difficulty in choosing sizes for their full outfit online resulting in suits being returned or exchanged for a different size, increasing operational costs. The primary challenge was helping customers to get their full outfit (such as: suit, shirt, shoes, belt) sizes right the first time. Aristocracy London have tried different sizing recommendation solutions in the past such as asking customers to download a special app where they take pictures of themselves to determine the right size. However, very small number of customers were willing to download an app for taking pictures of themselves and the results were patchy. Luxury customers needed a more streamlined and convenient shopping experience.







What PRIME AI clients say

“We've been working with Prime AI for about a year now, primarily to help our online customers select the right size. As a luxury brand, customer trust and satisfaction are very important to us and we're pleased to say we've received feedback indicating the tool increases confidence in online purchases. From a commercial perspective, we really appreciate the monthly reporting and the reiterative nature of our collaboration as our feedback is always welcome and acted upon.”

Christina M

Brand & Partnerships Director

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“ The tool has helped our first-time customers to dial in their correct size. The questions are easy to answer for our customers and the recommendations are highly accurate. Our return rates have gone down by 20% in the last year. The integration was straightforward with our custom website and the tech support was quick & helpful. ”

Veeral

E-Commerce Manager

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The Solution

Aristocracy London implemented Prime AI custom build size finder technology for apparel and shoes, which uses advanced neural networks, as well as sales refunds and product data to help more shoppers to buy a size that fits. The solution was seamlessly integrated into their WooCommerce ecommerce platform, allowing customers to input their age, height, weight or answer a few simple questions about their body shape. Based on this information, the Prime AI solution recommended the most suitable size for each customer matching them in real time to the actual product they are viewing. With regards to footwear, Prime AI shoe size finder was deployed to measure foot dimensions and match shoppers’ foot to the shoe specification from a single picture taken from their smartphone camera without the need to download any app. The tool opens in the browser without leaving the retailers website.






Client Perspective

“What was the experience when validating results in a physical store before deciding to deploy online?”

PRIME AI

Account Manager

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“Before deploying the tool online, the Aristocracy London team used it in store and its results were being validated by them as they were serving customers. This was reassuring but it also allowed Aristocracy London to give feedback to Prime AI. Identifying the right suit size is tricky so this exercise gave them confidence to continue the collaboration. Today, Aristocracy’s team uses the tool to assist customers over the telephone when customers request assistance in placing an order online."

Aristocracy

Representative

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“Anything else found useful for your business?”

PRIME AI

Account Manager

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“The monthly reporting is extremely useful and Aristocracy London reported they’re very pleased with Prime AI’s customer service as they’re receptive to feedback and open to suggestions."

Aristocracy

Representative

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The Results

After implementing Prime AI size finder in physical and online, Aristocracy experienced a reduction in refunds and exchange requests due to size, as well as improved customer satisfaction thanks to a more streamlined online shopping experience. The latter has resulted in improved conversion as customers are more confident to buy online thanks to the Prime AI tool.

Gained insights: Aristocracy London customised data reports to their needs to be able to analyse sizing demand and conversion by category to further optimise their business and find opportunities for growth.







Conclusion

By integrating Prime AI size finder into WooCommerce ecommerce platform, Aristocracy London addresses the critical challenge in decision making what size to buy online when shopping for Luxury suits. Prime AI apparel and shoe size finder has proven to be an essential tool for Men’s Luxury Suits retailers online looking to enhance their customer experience and maintain a competitive edge in the market.